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How to list your property on Airbnb in Italy: 8-step guide

list property on airbnb in italy

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Italy, a top European destination, presents an excellent opportunity for property owners to earn through Airbnb. With its rich culture, history, and tourist appeal, listing your property on Airbnb in Italy can be a lucrative venture. This article provides a comprehensive guide on how to list your property on Airbnb in Italy, including the necessary steps, legalities to consider, and tips for maximizing your earnings.

How to list your property on Airbnb in Italy?

To begin listing your property on Airbnb in Italy, follow these steps:

  1. Create an Airbnb account: If you don’t already have one, sign up for an Airbnb account.
  2. List your property: Click on ‘List your space’ and provide detailed information about your property, such as its location, type, and number of guests it can accommodate.
  3. Set your price: Decide on the nightly rate for your property. You can use Airbnb’s pricing tool to help you determine competitive prices.
  4. Manage your listing: Set up your calendar, booking settings, and establish house rules.
  5. Prepare your property: Ensure that your property is clean, safe, and accurately represented in the listing.

    In addition to these steps specific to Italy’s regulations:
  6. Register with the local police: It is mandatory in Italy to register your Airbnb with the local police using the Alloggiati Web portal. This registration grants you access to report guest details.
  7. Report guest details: For each booking made through Airbnb in Italy, you must report guest information via the Alloggiati Web portal. This includes submitting details such as guest identification or passport information.
  8. Pay relevant taxes: It is essential to comply with tax regulations in Italy concerning income earned from Airbnb rentals. Depending on various factors, such as total annual income and professional status as a host or non-professional host, different tax rates may apply.

Is starting an Airbnb in Italy legal?

Yes, starting and running an Airbnb in Italy is legal. However, hosts must adhere to national and regional regulations. These include fulfilling tax obligations, registering guests with local authorities, and signing written contracts when necessary.

Airbnb regulations in Italy

To ensure compliance with short-term rental laws in Italy, hosts should be aware of the following:

1. Guest registration

In Italy, hosts must record their guests’ information and submit it through the Alloggiati Web portal to the Police Headquarters. This process involves providing details such as guest identification or passport information. This regulation ensures compliance with national security standards and enhances safety.

2. Written contract

If your property falls under the category of a ‘furnished tourist apartment’, it is mandatory for guests to sign a written contract. However, if you advertise your property on Airbnb as something other than that, such as a B&B or villa, signing a written contract with your guests is not necessary. You can find templates for short-rent contracts online or seek guidance from a lawyer or legal agent.

3. Tax for Airbnb in Italy

Hosts must also fulfill their tax obligations related to income earned from Airbnb rentals. This includes declaring Airbnb income as part of their annual tax returns and understanding the specific tax regulations that apply to short-term rentals in their region.

There are two main taxes that hosts should be aware of:

  • RPEF (Personal Income Tax): This tax applies to your total annual income, which includes income from Airbnb rentals.
  • Cedolare Secca: This flat tax rate of 21% is applicable to rental income for non-professional hosts.

4. Safety measures

Ensuring guest safety is paramount. Hosts should provide emergency contact numbers, maintain a first aid kit, and ensure their property complies with local fire safety regulations.

5. Insurance

Hosts should work with their insurance agents to ensure they have adequate coverage for their Airbnb property. This includes understanding the limitations and obligations of their existing homeowner’s or renter’s insurance and considering additional coverage specific to short-term rentals.

6. Respecting community rules

Hosts must adhere to local community and building rules regarding noise, parking, and the use of common spaces. Being a responsible host involves ensuring that guests are aware of and comply with these rules to maintain harmony within the community.

Starting Airbnb in Italy: Tips to be more profitable

To make your Airbnb in Italy more profitable, consider the following tips:

  1. Optimize pricing: Use dynamic pricing tools to adjust rates based on demand.
  2. Enhance guest experience: Provide local guides, amenities, and personalized touches.
  3. Professional photography: Invest in high-quality photos of your property.
  4. Maintain high standards: Ensure cleanliness and quick responses to guest inquiries.
  5. Seasonal adjustments: Adjust availability and pricing according to tourist seasons.
  6. Promotions and discounts: Offer discounts for longer stays or off-season bookings.
  7. Collect and act on feedback: Use guest feedback to improve your listing and service.


Airbnb is the most used platform for renting apartments, villas, penthouses, and homes in Italy. Benefit from the many people who use Airbnb to find a place to stay in Italy by hosting your property on the platform.

Frequently Asked Questions (FAQs)

What is the tax for Airbnb in Italy?

The tax for Airbnb in Italy is the IRPEF, which is a tax on the total annual income, ranging from 23-47%, and Cedolare Secca, a flat 21% tax on rental income for non-professional hosts, without expense deductions.

Can I do Airbnb in Italy?

Yes, you can do Airbnb in Italy by listing your property here. However, it is important to familiarize yourself with local regulations and obtain necessary permits or licenses.

Is Airbnb profitable in Italy?

The profitability of Airbnb in Italy depends on various factors such as location, demand, and pricing strategy. It is recommended to conduct thorough research and analyze market conditions before starting.

What are the best places to do Airbnb in Italy?

The best places to do Airbnb in Italy vary based on personal preferences and visitor demand. Popular destinations include Rome, Florence, Venice, Amalfi Coast, and Tuscany, but there are many other charming locations throughout the country worth considering.

Written by Matt Timmermans

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